Social networking and media sites is now enhancing countless marketer’s online activity. Facebook has recently created many new opportunities for Pages to get more traffic through search engine optimization (SEO). Facebook Pages are increasingly becoming a “second home page” for businesses online.
the News Feed, invitations, and messages – play a central role in the spread of content through Facebook,
by employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans who are directly connected to you.
search engine optimization exposes your Facebook Page to Facebook’s entire userbase.
As a user or searcher, be aware of how Facebook search privacy settings function.
Remember that it’s not only wider (non-friends) Facebook search that matters. Your friends, friends of friends, networks and networks of friends are likely to trust you a bit more since you’re “local.” It’s fascinating to extrapolate the implications of a “trusted local personal search network.” As a user or searcher, be aware of how Facebook search privacy settings function.
2. Search engines continue to encompass users profiles as well as groups, pages and applications. Remember that groups have members and pages have fans, however, are easy to establish with relevant content posted in the form of bio information or wall posts. Choose this text carefully as keywords will be picked up for ranking.
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Choosing the right name for your Facebook Page .your Page title with have high value generic keywords.if your page’s title appears too spammy, fans will be less likely to share it with their friends on their profile and more likely to hide your updates from their News Feed
3. Seek advice from other tools Facebook gives us regarding users common social graphs. Good examples of these are Lexicon and the paid search platform, which offers a fresh insight into what’s hot. Knowing this is crucial as the major search engines seek out new content in social networking platforms.
Facebook allowed users to customize their URL for a personalized Facebook username Facebook usernames present a better opportunity for businesses to consider incorporating generic keywords for SEO purposes than the Page name itself.When you choose a Facebook username for your Page, your Page’s URL becomes www.facebook.com/YourUsername.choose a username that authentically represents your business or brand.So pick a username you’re going to be comfortable with and confident in for the long term.
4. Contribute continually. A good portion of the physical search results are comprised of social graph points generated within the last 30 days. This is why smaller on-going content creation through feeds and updates can often trump a larger but infrequent style of content updating.
Facebook requires that your Page have at least 100 fans before it becomes eligible to select a username. If your Page has less than 100 fans, you’ll need to recruit more fans before being able to take advantage of this important SEO strategy.
5. In addition to wall posts, participate in updating status feeds, notes, and links. The latter two of these are seldom utilized however can be effectively when factoring the necessary time to complete. Notes are often in the form of small blog posts and links can include your youtube videos, affiliate offers or press releases. These areas are simple and fast to update.
Facebook creates an “Info” tab for every Facebook Page that has fields containing important descriptive metadata about the Page. It’s important to fill out these fields, because they provide the opportunity to include keywords, prose, and links that will increase the content score of your Facebook Page for many types of Google searches.
Facebook allows Page owners to create additional boxes or tabs that can hold any kind of static content, including text, images, and links. Adding content boxes or tabs to your Page can be a great way to boost the content density score of your Page.
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